Labubu dolls, plush creatures by Pop Mart, have surged in popularity recently, capturing the attention of celebrities, middle schoolers, and online resellers alike, leading to both excitement and concerns about price gouging.

Labubu dolls have become a widespread trend, particularly as bag charms. Pop Mart initially released these toys, but their popularity has exploded, making them a must-have item across various demographics.

Resellers are capitalizing on this trend, leading to inflated prices and making it harder for genuine fans to acquire Labubu dolls at reasonable costs. As one report notes, the rapid rise is attracting unwanted attention due to these reseller practices.

The trend’s roots stem from the dolls' unique design and collectible nature, resonating with consumers seeking trendy and expressive accessories. The context of social media and viral marketing further accelerates this demand, turning Labubu dolls into a cultural phenomenon.

Looking ahead, the Labubu doll craze may either stabilize as Pop Mart increases production to meet demand, or it could face a decline if the reseller market prices out the average consumer. The future of Labubu's popularity hinges on how effectively the supply chain and pricing are managed.