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Manchester United's ASEAN Tour: Popularity Wanes Amidst On-Field Struggles
Date: 28.05.2025 | Traffic: 100+

Manchester United faced the ASEAN All-Stars in Kuala Lumpur on May 28th as part of a post-season tour, but the event highlighted a potential decline in the club's popularity in Asia due to recent poor performance.

Manchester United's recent match against the ASEAN All-Stars at the Bukit Jalil Stadium in Kuala Lumpur drew a significant crowd, but not to the levels seen in the past. Despite fielding a mixed team of experienced players and youth, including Andre Onana and captain Harry Maguire, the match served as a stark reminder of the club's current standing.

According to reports, the two exhibition matches in Asia are expected to generate £8 million in revenue for the club. However, one fan's sentiment – "Why choose to support a team that loses a lot?" – encapsulates a growing disillusionment.

Manchester United, once boasting 659 million followers worldwide with half residing in the Asia-Pacific region, has seen a dip in enthusiasm following a Premier League season where they finished 15th and a Europa League final defeat, meaning no European football next season. The last time the club won the Premier League was in 2013.

While the tour continues with a match in Hong Kong, it remains to be seen whether Manchester United can regain its former glory and recapture the hearts of fans in Asia amid ongoing on-field struggles. The club's future actions, both on and off the pitch, will be critical in determining their long-term popularity and financial success in the region.